We believe it is the European city's airports and airlines that are doing the most to truly improve the passenger experience within. Following the Olympics, change of ownership amongst the London airports and healthy competition between airlines inspiring innovation, there is a unique story to share here. In addition, London is of course a diverse and exciting city, with world class attractions, shops and restaurants and exciting special events, theatre, concerts, art exhibitions and more. Here are top 10 reasons to visit the UK capital.
You can't fail to be excited by London's amazing attractions. See London from above on the London Eye; meet a celebrity at Madame Tussauds; examine some of the world's most precious treasures at the British Museum or come face-to-face with the dinosaurs at the Natural History Museum.
West End Theatre
London has the best theatre scene in the world. It attracts the very best in acting talent so don't be surprised to see a few famous faces on the London stage. Take your pick from long-running musicals, classic plays, or brand new works making their West End debut.
London's famous skyline continues to evolve, the most recent addition being the striking Shard building. There are plenty of places to view the iconic skyline along the river, but make sure you view it from up high at some point during your stay.
Premiere Shopping Destination
You're spoilt for choice when shopping in London; from the flagship stores on Oxford Street, to gifts and bric-a-brac at London's markets. Shop in Europe's largest urban shopping centre at Westfield Stratford, or visit an iconic department store such as Harrods or Selfridges.
Beautiful Green Spaces
You don't need to travel far to find green space in London. The capital is home to eight beautiful Royal Parks, including Hyde Park, St James's Park and Richmond Park. Alternatively, visit one of London's peaceful gardens such as Kew or Chelsea Physic Garden.
London is home to some of the best museums and galleries in the world – many of which are free. Spend a few hours in the British Museum, Tate Modern, Natural History Museum or the Science Museum, where you can browse the permanent collections at no cost.
London attracts the biggest sporting events in the world, not least the Olympic and Paralympic Games. See a match in London or take a tour of the capital's spectacular sporting venues from Chelsea FC's home at Stamford Bridge, to Lord's Cricket Ground or Wimbledon Lawn Tennis Museum.
There's accommodation to suit all budgets and tastes in London. London has many famous luxury hotels, but there are plenty of cheaper options too. Meet other travellers at hostels; enjoy the comfort of a friendly B&B, or you can even camp in London!
London attracts some of the biggest events in the world and is home to the world's most popular music venue – The O2 arena. The 2012 Games showed off London's awesome sport venues, from Earl's Court to Wembley Stadium. Book a ticket and you can experience them too.
There's Always Something New
It doesn't matter how many times you visit, you've never seen it all in London. There's always something new, from a pop-up burger joint in East London to a blockbuster exhibition at one of London's galleries. There's something different to experience every day in London.